Motul Indonesia – GIIAS 2017

Project

GIIAS 2017 – On Ground Activation

Objective

Motul is oil lubricants company from France that specializes in producing good quality oil for motor and automotive oil. Motul presence in Indonesia is date back into 30 years ago represent by distributor who selling Motul product in Indonesia.

With long experience and distribution across Indonesia, now Motul take new step on different level by participating in GIIAS 2017 (Gaikindo Indonesia Internasional Auto Show) bringing the best of what Motul have been doing in Indonesia.

What we do

In GIIAS 2017, Motul brought Nissan GTR that used to race in circuit along with Yamaha GTR, MV Agusta and much more that represent Motul as an oil company with good quality product.

We do an activation on ground activity such as Motul Usher Photo Contest, Motul Quiz, Motul VR Experience and Motul Beat the Time competition where the winners have a chance to go to Sepang to enjoy MotoGP live.
Campaign in digital to increase awareness and reach more follower and like in Motul social media.
Achievement in sales target where we get 150% sales increase from normal sales volume.